Intro to Media Training
An Introduction to Media Training.
Your introduction to working with the media
This training program will cover the following areas:
Why working with the media matters
How the media works
What to do when the media calls
Practical tips and advice
What questions could you be asked?
Practice
Action Plans for future training & development
Crystal Mackay
Crystal Mackay is a recognized leader in communications and collaboration, with a specialty in public trust in food and farming. She is a dynamic presenter and facilitator who has delivered over 1000 presentations around the globe. Crystal is known for her sense of humour and down to earth approach to training to help you feel more comfortable. She has been featured in well over 500 media interviews in her previous roles as communications specialist for Ontario Pork and CEO for Farm & Food Care and the Canadian Centre for Food Integrity. In addition to her own interviews, she has trained and coached hundreds of spokespeople to be more comfortable and confident in all types of media, ranging from friendly to the difficult crisis communications scenarios. She created her own company, Loft32, in 2019 to help elevate people, businesses and the entire food system by providing training and coaching.
Pre-Course Self Evaluation
Your Introduction to Media Training WORKBOOK
Full Video : Your Introduction to Media Training Guide
Post Course Self Evaluation & Survey